Freelance Product Designer — Remote — May 2023 - Present (Contract) ✹

While seeking a long-term position, I've taken on consecutive 4-16 week contract roles via staffing agencies, while upskilling my proficiencies in product design and product management.

Gozova, Senior Product Designer — Fort Worth — Nov 2020 - May 2023 ✹

As the founding Product Designer, crafted the customer-facing application, mover logistics platform, and marketing website in close collaboration with the marketing department.

Spearheaded discovery, research, and analysis sessions with marketing, engineering, and leadership teams to develop "Sundance," a comprehensive brand and design system that sets guidelines and standards for product design and brand design across the organization.

Routinely executed research sessions (contextual interviews, diary studies, focus groups, and usability testing) involving new and existing customers, internal and external stakeholders, and contract movers, utilizing Dovetail and Notion. Employed feedback and data analysis to pinpoint pain points and opportunities for integration into product development processes.

Gozova, Product Manager — Fort Worth — Nov 2020 - May 2023 ✹

Conducted consistent market analysis and research to identify pain points and multiple opportunities to advance Gozova's product and growth strategies. Fostered relationships and established credibility with internal stakeholders, new and existing customers, and contract movers to gather feedback, share updates, facilitate product development, and enhance satisfaction.

Leveraged research and data from internal and external discovery, research, and analysis sessions to create a service blueprint, journey map, and a 12-month consumer and mover-facing product roadmap strategy aligned with company OKRs.

Orchestrated product development and strategy for design and engineering departments using Linear (engineering) and Jira (design) for task management and Notion for documentation. Engaged in regular meetings with managers and leadership to set expectations and exchange vital updates and feedback.

Pager, Product Designer — New York City — Mar 2020 - Nov 2020 ✹

As the founding Product Designer, crafted the customer-facing application, mover logistics platform, and marketing website in close collaboration with the marketing department.

Spearheaded discovery, research, and analysis sessions with marketing, engineering, and leadership teams to develop "Sundance," a comprehensive brand and design system that sets guidelines and standards for product design and brand design across the organization.

Routinely executed research sessions (contextual interviews, diary studies, focus groups, and usability testing) involving new and existing customers, internal and external stakeholders, and contract movers, utilizing Dovetail and Notion. Employed feedback and data analysis to pinpoint pain points and opportunities for integration into product development processes. Gozova was acquired by Callbox Storage in Dec 2021.

Tillion, a WMT Company, Product Manager — Dallas — 8 Months (Contact) ✹

Executed discovery, research, and analysis product sessions to acquire an in-depth understanding and evaluation of product pain points, multiple opportunities, and ongoing projects. Employed the interpreted data to set up design and engineering teams on Jira.

Routinely partnered with management and leadership to devise a feature backlog to enhance the product while balancing user and business impact and short- and long-term implications.

Cooperated with design, engineering, and leadership teams to solidify timelines and deliverables in constructing the product roadmap. Oversaw team visibility, documented procedures, and authored user stories and comprehensive requirements.

Healthmine, Mid-level Product Designer — Dallas — 1 Year 1 Month ✹

In collaboration with the design lead, engineering, and product teams, she contributed to the research, interpretation, and design of Opportunity Manager, Engagements, and the Boost PHA application.

Worked closely with the design lead, harnessed feedback and data from discovery, research, and analysis sessions to create competitive analyses, journey maps, product service blueprints, and affinity maps, effectively identifying pain points and potential solutions.

Dialexa, an IBM Company, Product Designer — Dallas — 8 Months (Contract) ✹

Audi — Collaborated with design lead and manager in conducting discovery and research sessions involving internal stakeholders, the Audi team, and new and existing Audi customers. Leveraged data to create journey maps, service blueprints, and prototypes for A/B testing. Designed consumer and admin-facing platforms for Audi Select using Audi's design system.

Freeman — Assisted in researching, synthesizing, and designing departmental brand identification tools.

Topgolf — Participated in ethnographic field studies and user interviews to comprehend interactions between new and existing customers, staff members, Topgolf's front desk, and digital golfing and games platform. Employed data to pinpoint pain points and opportunities.

ATT, User Experience Designer — Dallas — 6 Months (Contract) ✹

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